General Resume Rubric copy
Criteria Overview
This is the metric by which we will grade resumes.
Criteria Details
Grammar/Organization
This resume utilizes basic, proper grammar.
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- Strong
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Error free spelling
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Error free spacing
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Grammar is appropriate (e.g. verb tense & pronouns)
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Error Free Punctuation
- Good
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Contains 1-2 minor errors
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Pattern of same singular error (i.e. apostrophe is missing from word more than once)
- Weak/ Unacceptable
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Resume contains 3 or more individual errors
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Has a pattern of 2 or more of the same type of error
This resume is well organized.
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- Unsatisfactory
- Weak
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There is an unclear, illogical, and/or unconventional order to the sections, and the section headings.
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The resume fills the page is a totally crowded, cluttered manner.
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Lines are triple spaced; resume is beyond 2 pages.
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Section headings are inappropriate.
- Good
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There is a relatively clear, logical, and conventional order to the sections, and the section headings.
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This resume fills the page in a somewhat crowded/cluttered manner.
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The spacing/organization of the resume necessarily extends its length.
- Strong
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There is a clear, logical, and conventional order to the sections, and their headings.
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This resume fills the page but also is not overcrowded.
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Section headings are conventional and appropriate.
This resume is well designed and visually compelling
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[Use your judgement here] Appropriate fonts, colors, and images are used. Design is interesting, but not overpowering.
- Unsatisfactory
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Fonts like Comic sans are used; headshot is present
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Inappropriate/Distracting color contrast
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Inconsistent Margins, fonts, bold lettering, and. measurement.
- Weak
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Multiple minor inconsistencies in font, color, and margins
- Good
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Minor inconsistencies in font, color, and margins
- Strong
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Appropriate font
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Appropriate/Readable colors
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Consistent Margins
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Consistent fonts
Contact
This resume has standard contact information.
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- Unsatisfactory
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Missing 1 or more of the following: Name, email, or phone number.
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Email is innapropriate/unprofessional (ie: sexybabe123@gmail.com, ganja4ever@gmail.com, any variation or abbreviation of profanity)
- Weak
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Missing location (general area/city is acceptable).
- Good
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Missing website (linkedin, personal portfolio, etc).
- Strong
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Includes all of the following: Name, email, location, phone number, and website (linkedin, personal portfolio, etc).
Contact information is visible on the top 1/3rd of the page
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- Unsatisfactory
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It is not on the top of the page.
- Weak
- Good
- Strong
Activities/Interests/Awards/Accomplishments Section
Listed Activities are organized and appropriate.
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- Unsatisfactory
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Missing an activity section. (could be listed as activities, awards, accomplishments, or the like).
- Weak
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2 or more listings do not list full names of awards institutions, or organizations.
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2 or more listings have no professional relevance.
- Good
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2 or more listings do not list full names of awards institutions, or organizations.
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2 or more listings have no professional relevance.
- Strong
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Listings are well organized; have consistent order in formatting
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All/most listings have social, community, or professional relevance (i.e. not knitting, zumba, etc)
Education
Applicant demonstrates interest in professional development.
Applicant has relevant educational experience.
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DIRECT MATCH:
Art, General Criticism & Conservation
Fine/Studio Arts
Cinema/Film
Cinematography/Film/Vide Production
Design & Visual Communications, General
Graphic Design, Business Administration & Management, General, Communications, General
Advertising
Digital Marketing
Business Technology and Administration
Digital Communications/Media
Mass Communications
English
Creative Writing
SECONDARY MATCH:
Political Science & Government (relevant to client base)
Nonprofit Management (relevant to client base)
History (storytelling)
Religion (storytelling, resonant anectdote metaphors)
Theology, General (storytelling)
Psychology, General (informs audience personas)
Sociology (informs audience personas)
Urban Studies/Urban Affairs (informs audience personas)
Social Sciences, General (informs audience personas)
Statistics (Great for Key Performance Indicators)
- Unsatisfactory
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No match, no certifications.
- Weak
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No Degree Match, 2 Certification
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4 Year Degree Secondary Match OR
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2 Year Degree Secondary Match OR
- Good
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2 Year Degree in "Direct Match" AND 1 Certification OR
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4 Year Degree in "Direct Match" OR
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4 Year Degree in "Secondary Match" and 1 Certification
- Strong
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2 Year Degree in "Direct Match" & 2 Certifications OR
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4 Year Degree in "Direct Match" & 1 Certification OR
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4 Year Degree in "Secondary Match" & 2 Certifications
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Masters Degree in Direct Match
Skills
Familiarity with industry standard products.
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:
Google Ads
Google Adsense
Omnichannel Marketing
WordPress
Webflow
HubSpot
Moz Pro
SEMrush
MailChimp
SemRush
Synup
Yext
Directory Listings
PPC Bidding
- Unsatisfactory
- Weak
- Good
- Strong
Familiarity with industry standard skills
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Industry standard is as follows
Analytics Software
Negotiating Digital Media Packages
Project Management
Industry Research
Selecting Optimal Online Media for Campaigns
Tailoring Marketing Pitches Towards Target Demographics
Tracking Consumer Reactions and Conversations within Social Media Structuring Test or Beta Digital Marketing Initiatives
Supervising Creative Staff
Website Testing
Website Responsiveness
Composing Email Marketing Pieces
Countering Damaging Brand References in Social Media
Cultivating Relationships with Bloggers
Editing Content
Pitching Digital Marketing Proposals to Internal or External Stakeholders
Planting Stories within Social Media
Producing Promotional Videos
Storytelling
Content Management Systems (CMS)
Writing Copy for Ads
- Unsatisfactory
- Weak
- Good
- Strong
Miscellaneous
Quantifiable facts are provided.
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Every job seeker needs to show that they have accomplished something at a job. It could be as simple as “Made $5000 in sales every month” or “Grew company website hits from 200 to 100,000.” Information like this shows that the candidate is capable of accomplishing something.
- Unsatisfactory
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Candidate has no quantifiable facts listed.
- Weak
- Good
- Strong
Job applicant demonstrates capacity to manage in depth, multifaceted, or complex projects.
Job applicant demonstrates significant capacity for leadership, community engagement, and/or multifaceted/complex professional projects.
Applicant has 1 significant personal, community, or professional accomplishment to point to.
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Look for things in the awards section, OR the details that follow words like "Achieved, accomplished, created, presented"
- Unsatisfactory
- Weak
- Good
- Strong
